Direct decision
Choose Framer when the page must feel custom-designed, ship quickly, and stay editable by a creative team without a traditional development handoff.
Skip it if you need native lead qualification, contact CRM, and multi-step email automation rather than a design-first website platform.
What the evidence supports
- High visual control with responsive rendering
- Agents can help edit and maintain pages
- Native funnels and A/B testing through Convert
Limits that change the decision
- Conversion features are add-ons
- No native lead qualification CRM
- Complex marketing operations require connected tools
Campaign operating record
| Interactive qualification | Forms and custom components |
|---|---|
| CRM | External |
| External | |
| Integrations | Apps, forms, code, and webhooks |
| Custom domain | Basic and above |
Evidence record
Documentation verified Checked September 1, 2026. This publication does not label the product as built and tested unless a real account run has been completed.